Saturday, September 23, 2023

10 Best Underwear Brands For Men & Women 2023

Looking for the best underwear brands to grace your wardrobe? Breathe easy, as we have you covered with an extensive list, curated by seasoned editors upon thorough deliberation.

Underwear is an essential component of a well-rounded wardrobe. They serve many a purpose, from promoting hygiene and upholding modesty to providing support and ensuring all-day comfort.

However, shopping for men’s underwear isn’t all that fun unless you’re desperate for a momentary serotonin rush. Since the underwear industry is rarely trend-driven, finding a new pair of underwear is easy, albeit uninspiring. But make no mistake, choosing underwear requires careful deliberation.

Let’s introduce a caveat. The sheer variety of options out there can make things difficult for you. From startups promising to fix all your chafing problems to established brands claiming to have developed anti-bunching formulas over decades of research, the options can be overwhelming.

Breathe easy, as Duniakagyan is here to help. Here is your complete guide on all things underwear, from types to the top brands in 2023. So, without any ado, let’s jump right into it.

Types of Underwear: What the Underwear Brands Have on Offer

10 Best Underwear Brands

The marketplace is replete with underwear brands, some exceptional and others, just run-off-the-mill. At DKG, we took it upon ourselves to recommend the best brands that suit your style, taste, budget, and other decision factors. From innovative materials to classic designs, the brands we recommend do everything to support your lifestyle. So, whether you seek a wardrobe upgrade or simply wish to know about the industry leaders, this is your ultimate underwear guide.

1. Best Overall Underwear Brands: Calvin Klein

Calvin Klein

  • Since: 1968
  • Founder: Calvin Klein
  • Headquarters: New York City, U.S.
  • Products: Apparel, Perfume, Undergarments, Watches, etc.

When it comes to the best underwear brands, it is hard to look beyond Calvin Klien. The luxury apparel brand offers a vast selection of briefs, boxers, boxer briefs, and other styles to support all preferences and body types. Rather, Clavin Klien was the first fashion heavyweight to put its label on underwear in 1982. With a true cultural pedigree and quality written all over them, Calvin Klein undergarments are “the ultimate symbol of sensuality, courage, and progressive ideals.”

“From Tom Hintinaus and Kate Moss to your everyday dynamo,” everyone has developed a liking for Calvin Klein’s clean, minimalist designs that blend simplicity and sophistication. Their great fit and all-day comfort just make them all the more appealing to style-savvy men. Thanks to the superior materials and innovative production techniques, these undergarments last long and age well. Let the Calvin Klein logo waistband be your style statement that you wear with pride and confidence.

  • Price: $111/ for a set of three
  • To Buy Calvin Klien Underwear, Click Here.

2. Best Budget Underwear Brands: Hanes


  • Since: July 26, 1900
  • Previously: Shamrock Knitting Mills
  • Founder: John Wesley Hanes
  • Headquarters: Winston-Salem, North Carolina, U.S.
  • Products: Underwear, casual wear, hosiery and socks

Providing “comfortable clothing for everybody” since 1900, Hanes just walks into any list of the best underwear brands. We associate the label with superior, long-lasting products, and of course, clever marketing. Remember the “Go Tagless” campaign that created a buzz in the 2000s? However, Hanes’ special talent for merging quality and prices makes it all the rage and a standout brand.

Even though Hanes has diversified its product portfolio to include casual wear, hosiery, and socks, underwear is still its signature offering. Hanes underwears are so smooth and soft that you won’t feel they are there. It is no coincidence that Hanes undergarments are marketed in bulk. They are durable enough to withstand years of use and abuse; so, you won’t need a fresh pair just too soon.

  • Price: $34.89 for a Pack of five
  • To Buy Hanes Underwear, Click Here

3. Best Innovative Underwear Brands: Jockey


  • Since: 1876
  • Founder: Samuel T. Cooper
  • Headquarters: Kenosha, Wisconsin, U.S.
  • Number of locations: 100 outlet stores
  • Revenue: US$443.2 million

Much like Hanes, Jockey has a pedigree, and over a century’s worth of experience. Founded in 1876 as S.T. Cooper & Sons, the label continues to dominate the global underwear market and command awe and respect. They also credit Jockey with inventing the classic Y-front brief, an innovation that changed our very perception of underwear for good. The brand even introduced the first mass-sale men’s bikini brief, ‘Skants,’ which was a brave move as homosexuality was illegal in the late 50s.

With innovation running in its DNA, Jockey unleashed the ‘StayNew’ technology that, as the name says, ensures your undergarments retain their shape and appeal longer. the label doesn’t disappoint you on the quality front as well, offering snug-fit and comfortable underwear. When it comes to variety, it spoils you for choice with a wide range of briefs, trunks, boxers, inner boxers, and more.

Jockey is the brand you should go to if you need “no-frills underwear constructed with the same attention to detail and almost indestructible materials that initially placed the firm on the map.

  • Price: $9.99
  • To Buy Jockey Underwear, Click Here:

4. Best Boxer Underwear Brands: Hanro


  • Since: 1884
  • Previously: Handschin & Ronus
  • Founder: Albert Handschin & Carl Ronus
  • Headquarters: Götzis, Austria
  • Number of locations: 14 outlet stores

Another brand with a long, prolific history, Hanro traces its roots to 1884 in Liestal, Switzerland. Founded as Handschin & Ronus, Hanro acquired its present name in 1913, which is a portmanteau of the founders’ surnames. After an unassuming start, the brand went on to emerge as one of the top underwear brands with a presence in 50 countries. Presently, it is a subsidiary of the Huber Group. (

While other styles are also readily available, Hanro is the brand to count on for the highest quality, expertly crafted boxers. Just put on a pair of Hanro boxers, and see for yourself how comfortable, stylish, and versatile they feel. Even though you have to pay more for them, these boxers are worth every penny. With a wide variety of material and design choices, all preferences are catered to.

  • Price: $21
  • To Buy Hanro Underwear, Click Here: (

5. Best Underwear Brands For Support: Saxx


  • Since: 2006
  • Founder: Trent Kitsch
  • Headquarters: Vancouver, Canada

Your search for breezy, breathable, and “supportive” underwear ends with Saxx. The label’s signature BallPark Pouch technology creates a hammock to cushion the gonads and separate them from the male genitalia. Think of it as a middle ground between the congestion caused by briefs and the bunched-up feel of boxers. It’s the kind of separation and support you need to ward off chaffing.

Your comfort is also catered to with flat-lock seams, moisture-wicking breathable mesh, and a soft waistband. The ergonomic nine-panel design and soft fabric are just the icing on the cake, ensuring day-long comfort. Have you heard of quality justifying price? Saxx underwear is a classic example of that. And, if the product fails to live up to your expectations, expect full refunds and exchanges.

Go for Saxx if you are keen on avoiding the telltale shimmy triggered by excessive moisture.

  • Price: $91.95/ Set of Three
  • To buy Saxx Underwear, Click Here: (

6. Best Brands for Hygiene: Mack Weldon

Mack Weldon

  • Since: 2012
  • Founder: Brian Berger
  • Headquarters: Broadway, New York, USA

Founded in 2012, Mack Weldon might be a new kid on the block but has shaped a reputation for “ethical manufacturing” and immaculate attention to “every stitch and seam.” From day one, the label was out to “reinvent men’s underwear through technical innovation and smart design” and ensure buyers don’t have to struggle to buy it. Besides, the brand rolls out socks, swimwear, and accessories through WRAP-certified production units in the U.S., South America, and Asia.

Mack Weldon’s Silver Boxer Briefs are perhaps as hygienic as they get. True to the name, these boxer briefs come with silver, which prevents bacterial build-up that causes odor and itching. The mesh zones make them all the more breathable and help keep hot spots cool while the no-roll waistband keeps snagging at bay. The brand uses the highest quality materials like Lycra, Silver XT2, and Pima cotton for additional comfort. If you are comfortable paying $20 or above, it’s a good investment.

And, if you don’t love your first pair of Mack Weldon, the brand will cover the initial cost. On the downside, Mack Weldon’s Silver Boxer Briefs do not age well and are prone to fading. Read More. (

  • Price: $20.98
  • To Buy Mack Weldon Underwear, Click Here

7. Bombas


  • Since: 2013
  • Founder: David Heath and Randy Goldberg
  • Headquarters: New York, USA

In 2013, David Heath and Randy Goldberg came up with the idea of Bombas, a buy-one-give-one sock company. Riding high on the initial success, the label introduced underwear, T-shirts, slippers, and other categories. To date, the tradition of altruism continues to guide the label. For every Bombas underwear you buy, the company donates a fresh, clean garment to someone homeless. The name comes from a Latin word for bumblebee, which according to David, is a selfless animal.

Well, championing a cause doesn’t make a brand. It’s quality focus does. Bombas prefers two materials for crafting boxer briefs, trunks, and briefs. One is Cotton Modal, for “light, supportive, incredibly durable, and cool to the touch underwear.” The other is the seamless Modal Nylon to guarantee “silky-soft, breathable, sleek, and stealthy under clothes.” Both are sturdy enough to retain their shape and elegance upon repeated wearing and washing. And, that’s remarkable.

The dragonfly design is another redeeming feature of Bombas underwear, which makes it safe and user-friendly. With few seams, the underwear won’t rub, chafe, or scratch the skin uncomfortably.

  • Price: $18.20
  • To Buy Bombas Underwear, Click Here:

8. Allbirds

AllbirdsThe Allbirds Trino Boxer Briefs are constructed from a combination of eucalyptus tree fiber and merino wool, which results in a fabric that is not only lightweight but also airy and kind on the skin. They are not the least bit irritating like regular wool, so you shouldn’t have any pain unless you have a serious allergy to wool. However, if you do have an allergy to wool, you should avoid wearing them.

Allbirds is an excellent medium to settle on if you want more quality underwear than a regular budget 6-pack but can’t quite justify or afford to spend more than $30 per pair. Allbirds are available in a variety of colors and patterns. They are also an excellent choice if you emphasize the eco-friendliness of the products you get.

Price: $24.00

9. All Citizens

All CitizensThis brand understands that buying comfortable underwear involves much more than a person’s waist size.

All Citizens perhaps called given its inclusiveness, provide underwear for practically every size and shape. They’re thick, but not so much that they’re unpleasant or heated. They could withstand several washes and wear over the course of several months.

With its Paradise Pocket, this firm also takes customer service seriously. While many underwear manufacturers are increasingly concerned with customer service, All Citizens offers possibly the most comprehensive approach to keep your company running. Most pouch designs are more or less two additional pieces of cloth, but the Paradise Pocket is a comfy enclosure that protects you from swinging about.

Price: $15 – $48 USD

10. Tommy John

Tommy John

  • Since: 2009
  • Founder: Tom Patterson & Erin Fujimoto
  • Headquarters: New York, USA

As its tagline reads, “No Adjustment Needed,” the label claims to have “fixed men’s underwear” with intelligent design and great fabric. Its underwear comes with an oversized inseam for durability and comfort. They won’t fall apart, or cause chaffing or pull at the pant line during strenuous physical activities. The plenty of space and support for your genitalia also comes by default.

A vision of Tom Patterson and his wife, Erin Fujimoto, Tommy John burst onto the scene in 2008 to upgrade undergarments with current comfort components. In hindsight, we can safely say that it has succeeded admirably. The brand offers trunks, relaxed-fit boxers, and sports leggings, which are effectively full-length underwear. So, you have plenty to choose from, based on your needs.

Tommy John underwear is pricey, but it outlasts lesser brands that wear out after a few wash-and-dry cycles.

  • Price: $36.00
  • To buy Tommy John Underwear, Click Here. (


Every outfit starts with a pair of underwear that is damn good. When looking for everyday underwear, you should look for support, comfort, and a style that makes you feel good about yourself. You can refer to our suggestions for choosing the perfect underwear.

Calvin Klein is the best brand of underwear, providing the best quality and comfort. Jockey is a good underwear brand that provides the best quality and designs according to your needs. The last one is the Hanes which also gives quality, comfort, and designs in a reasonable price range.

Frequently Asked Questions

Q1. Should guys wear briefs or boxers?

Men should wear what makes them feel good. From a medical point of view, there is one clear difference: boxer shorts are linked to better fertility.

Q2. How often should a man wash his underwear?

Underwear, socks, and undershirts should be washed after each use. On the other hand, they can be worn three or four times before they need to be washed. Since underwear, socks, and undershirts are close to your skin and pick up a sweat, you should wash them every time you wear them.

Q3. Should I wear underwear to bed?

Even more, moisture can build up if you sleep with covers, tight pajamas or clothes, and tight underwear. When you wear underwear, that moisture stays near your genitalia. This lets bacteria and yeast grow, leading to infections and other problems.

Q4. How many pairs of underwear should a man own?

Men own between 8 and 10 pairs of underwear on average. You should have between 15 and 20 pairs of underwear for ease and comfort. Your closet should always have at least 10–12 pairs of clean underwear.

Q5. Should you put underwear in the dryer?

Don’t put your underwear in the dryer under any circumstances. Even when the dryer is low heat, it can get too hot. Your pants’ thin fabrics and elastic can also get damaged by the tumbling motion. Instead, hang your clothes on a rack or outside to dry.

People are also reading:

Anamika Kalwan
Anamika Kalwan
I am a logophile who loves to write. With an experience of 3+ years, I have passionately contributed my expertise and knowledge to create content in the field of Technical and E-learning based Content Writing. I am a logophile who loves to write. With an experience of 3+ years, I have passionately contributed my expertise and knowledge to create content in the field of Technical and E-learning based Content Writing.

Related Articles


Please enter your comment!
Please enter your name here

Latest Articles