Saturday, December 10, 2022

10 Top Instagram Influencers to Follow in 2022

Instagram is the most popular platform to share photos and videos. Therefore, it is the perfect medium for brands and individuals to tell their stories in the most engaging way.

Many brands, like Nike and National Geographic, have done a great job and have a separate fan following on Instagram. However, small brands just starting up might find it difficult to grow their brand.

But don’t be concerned!

Influencer marketing has become a trend and is one of the best ways to market your brand and increase visibility. An influencer’s main job is to promote your brand on their social media feed, which in turn increases your credibility and brand reach.

Finding the right influencer might be a daunting task. Moreover, since you are investing money, you need to ensure you make the right choice.

To assist you further, we have compiled a list of the top Instagram influencers from various niches who will assist you in promoting your brand and products.

10 Top Instagram Influencers

Here are the 10 best beauty, fashion & style, food, fitness, and lifestyle influencers that you should know.

Beauty Influencers

The beauty industry is large and diverse. People from different cultures have different ideologies about beauty. Moreover, everyone has different skin and hair types, and it is important to know which beauty product is best for each type.

Many beauty influencers worldwide share which products are best for which skin types. Additionally, these influencers share their personal preferences and their experiences using a particular product.

Many beauty influencers have made their own names in the industry and have over a million fans. Read on to find out more!

1. Huda Kattan (50.1 Million Followers)


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A post shared by HUDA KATTAN (@hudabeauty)

A post shared by HUDA KATTAN (@hudabeauty)

Huda Kattan is a real entrepreneur and the founder of the most popular beauty brand, Huda Beauty. She also has 2 million+ followers on her personal channel, Huda, and over 7 million followers on Hudabeautyshop’s IG page.

One unique thing about Huda Kattan is that she also features smaller beauty influencers and helps them showcase their talent and, at the same time, boosts her IG page too. It is also said that she has worked as a celebrity makeup artist and stylist for Revlon.

2. James Charles (23.2 Million Followers)


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A post shared by James Charles (@jamescharles)

A post shared by James Charles (@jamescharles)

James Charles is one of the most controversial yet popular American beauty influencers and makeup artists. In 2016, he also became the first male ambassador for CoverGirl.

He also launched his own eyeshadow palette and created his own brand of makeup with Morphe Cosmetics. He has been awarded many awards for his work on social media.

James Charles’s Instagram feed features a lot of makeup done with the help of vibrant colors. One of his specialties is eye shadows in different colors on each eye.

Fashion & Style Influencers

Another highly competitive niche is the fashion and style industry. It is one of the most diverse industries and has a variety of backgrounds and personal brands.

The fashion and style influences on Instagram can teach us about the latest fashion and styling trends. If you love styling and staying updated with the latest fashion trends, then here are the top Instagram influencers you must follow.

3. Chiara Ferragni (26.7M Followers)


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A post shared by Chiara Ferragni ✨ (@chiaraferragni)

A post shared by Chiara Ferragni ✨ (@chiaraferragni)

Chiara Ferragni is an Italian blogger and one of the most famous fashion designers living between Milan and Los Angeles. She became popular after working with Guess as a model and spokesperson.

She owns a well-known blogging site named The Blonde Salad and has a beautiful Instagram feed. Apart from Guess, she has also worked with many famous fashion designers like Steve Madden, Christian Dior, Louis Vuitton, Max Mara, Tommy Hilfiger, Chanel, Seven of All Mankind, etc.

She was the first blogger who appeared on the cover of the most famous Vogue Magazine’s Spanish edition in 2015.

4. Gigi Hadid (73.3 Followers)


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A post shared by Gigi Hadid (@gigihadid)

A post shared by Gigi Hadid (@gigihadid)

Jelena Noura Hadid, also known as “Gigi Hadid,” is a professional American fashion model and the most famous Instagram fashion influencer. She started working very early and is known for her exotic beauty.

During the COVID pandemic, she got pregnant and showed off her baby bump. She is also known for supporting various social justice causes. In 2014, she was ranked as one of the top 50 models at

Gigi has also gained many fans and is a true fashion icon for many people. Her Instagram feed is filled with exotic and beautiful pictures of her flaunting her various branded clothes, shoes, bags, makeup, etc. She is a true inspiration for many other fashion influences.

Food Influencers

We’re all foodies. Whether you accept or not, we spend a lot of time on Instagram watching food videos. Many food influencers share famous food photos and videos from all around the world.

If you’re a serious gourmet, here are the finest culinary influencers to follow on Instagram.

5. Jamie Oliver (9 Million Followers)


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A post shared by Jamie Oliver (@jamieoliver)

A post shared by Jamie Oliver (@jamieoliver)

Jamie Oliver is a British father, chef, and television personality who is known for sharing mouthwatering food photos and recipes. He’s also known for advocating for healthy, locally grown food.

His Instagram account also features adorable and entertaining videos of him gently teaching his children how to cook. His family is attractive, which adds to his celebrity as a chef and cuisine influencer.

He also had a restaurant business, which he eventually had to close owing to bankruptcy. He’s also the author of One: Simple One-Pan Wonders, which is available as a Kindle Edition on Amazon.

Jamie also runs an app called Jum, where you can find the greatest recipes every week that he has hand-picked.

6. Salt Bae (43.3 Million Followers)


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A post shared by Nusr_et#Saltbae (@nusr_et)

A post shared by Nusr_et#Saltbae (@nusr_et)

SaltBae is also known as Nusr_et. He is one of the best Turkish butchers and restaurateurs in the city. He became famous after using the hashtag # saltbea.

His Instagram is filled with exotic food videos from across the globe. He is the best cooking influencer you will find.

SaltBae is also famous for his unique hand gestures of adding salt to delicious food. He also owns a luxurious steakhouse and is also known for his meat seasoning techniques.

If you are a chef or someone who loves to see food videos or wants to learn more about meat seasoning, then Salt Bae is the best one for you! And if you live in Boston or get a chance to visit the place, do check out his luxurious steakhouse.

Fitness Influencers

We all want to stay fit! Here are some fitness influencers who will inspire you to start your fitness journey!

7. Kayla Itsines (14.1 Million Followers)


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A post shared by KAYLA ITSINES (@kayla_itsines)

A post shared by KAYLA ITSINES (@kayla_itsines)

Kayla Instines is a well-known Instagram fitness influencer who works as a personal trainer and creator of the zero-equipment fitness program.

She also offers effective pregnancy programs to expectant women that will aid in a healthy delivery.

On her Instagram page, she discusses nutrition, a healthy lifestyle, the value of self-care, and other topics. Kayla is an inspiration to many female fitness influencers since she has established a brand in a male-dominated field.

8. Simeon Panda (7.9 Million Followers)


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A post shared by SIMEONPANDA.COM (@simeonpanda)

A post shared by SIMEONPANDA.COM (@simeonpanda)

Simeon Panda is an LA-based fitness influencer with over 8.9 million followers. He is a well-known fitness expert and bodybuilder who shows off his pictures of himself working out, his muscles, and more on his IG feed.

He has also won many titles in bodybuilding. Moreover, Panda has also worked with many fitness supplement brands and owns a fitness clothing brand.

If you are a fitness enthusiast or like watching fitness videos, you must follow Simeon Panda right away.

Lifestyle Influencers

9. Joanna Gaines (13.5 Million Followers)


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A post shared by Joanna Stevens Gaines (@joannagaines)

A post shared by Joanna Stevens Gaines (@joannagaines)

Joanna is a married woman with a very cute family. She owns two stores in Texas that deal with various gifts, home decor, and fashion items. She loves writing journals. You can check them out at Magnolia Journal.

Her Instagram feed features various beautiful decor, aesthetic pictures of her cooking, cute family, travel pictures, etc. She also owns a TV network known as the Magnolia Network. You can also follow her for some aesthetic decor ideas.

10. Lily Singh (11.1 Million Followers)


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A post shared by Lilly Singh (@lilly)

A post shared by Lilly Singh (@lilly)

Lily Singh is a Bollywood actress who made it to Hollywood successfully. She is an author and a famous Youtuber who posts funny and motivational videos.

On Instagram, she also flaunts her love for Indian culture, style, and thoughts on being a daughter of immigrants in a more entertaining way.

She is also the author of some bestselling books, like How to Be a Bawse. She has her own IG page for books called Lily’s Library.


Marketing through influencers has evolved, and many influencers now collaborate to promote products and brands. You must choose the right influencer who can attract the right audience if you want to promote yourself.

Here we listed the 10 best influencers with the highest followers in various niches, including food, fitness, beauty, and lifestyle.

We hope that the information adds value to your knowledge.

Keep reading!

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Heena Khubchandani
Heena Khubchandani
My name is Heena Khubchandani. A B.Sc Electronic Media graduate, Freelance Content Writer, and a passionate Digital Marketer. I provide copywriting, blogging, and website content services. I work closely with B2B and B2C businesses providing them digital marketing content services that gain the attention of the readers and helps to improve their search engine visibility.

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