Saturday, December 10, 2022

Top 10 Toy Brands for Babies

Metadata title: 10 Top Brands for Babies

Description: Toys are the most important and precious thing for kids. Kids like toys in all shapes and sizes. Wondering which are the world’s top toy brands for babies? Join us to be in the know.


When their child smiles and giggles with delight, it is the most touching moment for parents. Every parent wishes to see their kid in a perpetual state of happiness, and the best way to achieve it is to gift them a toy. The selection of infant toys is simply bewildering, whether it’s soft plushies to snuggle and sleep with or an interactive toy to keep them occupied for a long time. While most infants do not require toys until they are at least 3–4 months old, it is nevertheless crucial for parents to purchase age-appropriate toys to ensure their children’s safety.

The global toy industry is worth a staggering 94.7 billion U.S. dollars as of now. Such a big industry must be populated by big brands. Wondering which are the world’s top toy brands for babies? Read on, as we discuss the top 10 of them in detail with various age-specific choices for newborns and toddlers. Let’s take a dive into the toy world and find the perfect toys to keep your babies entertained and aid their physical and mental development.

Top 10 Toy Brands for Babies

1. Lego

Lego, of course! Almost everyone has played with Legos or at least heard about the brand. The brand was first founded in 1932 and is owned by a Danish family. Over the years, it has established a global network of offices in countries like the UK, USA, Japan, etc.

Lego specializes in building block games, which help develop building skills in kids. In addition, basic shapes and colors can also be taught to kids through these interlocking sets. The company envisions the development of creative and logical learning in young kids with the help of these innovatively designed blocks.

Lego is known worldwide for its premium-quality toys that undergo rigorous testing to check their sturdiness, durability, and safety. This brand can be a great choice if your kids are older than 6 months. The Lego toys will help your children develop logical understanding while also speeding up their learning abilities.

2. Bandai Namco

Previously known as Bandai Namco Games, the company rebranded itself as Bandai Namco Entertainment in 2015 and expanded its production. In the beginning, Bandai produced only games, but after expanding, it developed into a full-fledged entertainment company. Currently, it offers a wide range of entertainment products.

The company still produces video games despite its expansion and distribution of games worldwide. Headquartered in France, the company offers a fine collection of famous video games like Pac-Man, Tekken, SoulCalibur, Dark Pictures, and Twin Mirror.

The company focuses on creating laid-back and fun video games to help kids develop technical knowledge and quicker reflexes. However, these games are not suitable for kids younger than 6-7 years. Worry not, as Bandai manufactures safe and engaging toys for infants as well, to aid their overall development.


3. Fisher-Price

Based out of New York, USA, Fisher-Price has continued to be one of the top toy brands for babies since 1930. The company’s USP is toys specifically designed to enhance children’s learning skills. The toys mostly focus on exploring the kids’ creative intellect and helping in their logical development. As such, kids can develop their skills as their brains grow.

The company is age-inclusive with their toys, offering a wide range of toys for each age range, from newborns to elementary school kids. This enables parents to keep track of their kids’ creative and logical development while catering to their entertainment needs. Fisher toys are readily available at Hamleys and other online and offline stores.

A lot of research has been conducted by the company to understand the various requirements of kids and determine what is perfect for their mental development. They also provide online play lab facilities for young children worldwide. This helps them develop better educational toys for various age groups while keeping the whole learning process fun and entertaining. 

4. Barbie

Barbie was first launched in 1959 as a fashion doll. The idea behind creating the doll was to provide young girls with an inspiring character who can achieve things despite “her” gender. The initial intent was to help young girls dream big and achieve wherever they wished to reach in their lives. Ruth Handler, a businesswoman, was the brainchild of Barbie. She sought inspiration from Bild Lili, which was a popular German doll back then.

The doll has been reinvented and rebranded many times over the years to keep it relevant and attractive. The classic doll has been relaunched time and again with various versions and professions. Barbie recently launched an inclusive version as well, that focuses on characters with varied body types and from different races across the world. The Barbie doll supposedly has 200 careers, which underlines “girl power.” Needless to say, Barbie continues to be one of the most influential kids’ toy brands in the world.

5. Nerf

Nerf manufactures and markets active toys that include weapon-based toys. The Nerf gun is a classic toy for growing kids when they start moving and running around. The company manufactures a wide range of weapon-based toys like the Mega Bulldog, which is an accurate-striking toy. Other options include Hypnos, NailBiter, Elite Rukkus, Shadow, etc.

The company provides blasters and foam-made bullets so that kids can have some action-packed gaming sessions while running around their neighborhood. These toys help in the overall physical development of children and, at the same time, teach them interactive skills. Even though their toys are age-protective, the company advises buyers not to tamper with their toys as it may jeopardize the safety of the user.

6. Hasbro

Hasbro is a globally recognized toy company and the proud recipient of several prestigious awards. This entertainment company has over 1500 subsidiaries and sister companies. Founded in 1942, Hasbro initially manufactured clay modeling kits for kids and various professional play kits, such as, but not limited to, nursing and kitchen kits.

The company also has an interesting history. It was founded by three brothers who initially wanted to venture into textiles but ended up manufacturing toys from 1942 onwards. Focussing on creating a wide variety of toys, the company owns the trademarks of various toy companies globally. So, Hasbro has what it takes to provide a variety of toys for a varied age range. Over the years, it has emerged as one of the top toy manufacturers in India.

7. Hot Wheels

Hot Wheels specializes in manufacturing toy cars for kids aged 3 to 10 years. However, what is most fascinating is that adults are also frequent users of the brand. The brand manufactures real-life car models. Toy-sized versions of cars are created through partnerships with a variety of car brands worldwide. Also, the brand focuses on creating collector items because of its huge adult fan base. From time to time, the company launches new toy collections for adult users while still catering to the younger generation.

The company celebrated its 40th anniversary in 2008. To mark the occasion, it created a car model worth USD 140,000 that featured 2700 diamond chips. Obviously, it was a collector’s item. Hot Wheels is undeniably the top kid toy brand in the automobile toy category. Its toys can help kids learn a thing or two about cars and their design and structure.

8. My Little Pony

In 1981, this well-known company debuted, first catering to the requirements of young girls with pony plushies and toys with special personalities. In 1999, the brand discontinued its toy line, which was later totally revamped with considerable revisions.

The brand is fast at adapting to market changes and has revamped its characters and toys according to market demand over the years. It mostly caters to middle school girls but is attracting the attention of adult toy fanatics as well. That may be because of its nostalgic comeback. My Little Pony toys are readily available at Hamleys.

The brand has been producing an extensive selection of collector lines just for adult customers while still catering to the needs of young girls. My Little Pony is also known worldwide for the cartoon show of the same name. The show helped the brand achieve international recognition as one of the leading toy brands.

9. Mattel

Founded in the United States, Mattel currently has operations in more than 40 countries. It exports a wide range of toys and items to more than 150 countries. Mattel Inc. controls a variety of brands and products and is in charge of its worldwide distribution.

The company focuses on offering toys for younger children in order to aid their creative and logical development. Toys from the brand help a child’s decision-making and comprehension abilities. The company is one of the world’s largest toy producers in terms of volume, and it is also a Fortune 500 company.

10. Mobile Suit Gundam

The Japanese brand was founded in the 1980s and mostly produced Gundam models of semi-operative robots. Thanks to the inventive models, the brand soon gained popularity in Japan and Asia. With the growth of its popularity in the 1990s, the brand became well known globally, expanding its business to the European and American continents.

The toys are plastic-based models that depict various characters from an anime series, including transformative vehicles and robots. The brand reportedly sold more than 500 million units in 2015, making it one of the leading toy manufacturers in India and the world. The brand is also popular among adult collectors, especially fans of the Gundam anime series. The company introduces premium collectors and limited-edition models regularly.

Top Toy Brands: Honorary mentions

Various other brands deserve an honorary mention in the list of top toy brands. This includes Play-Doh, PlaySkool, Monster High, Mega Blocks, etc.


Toys aid in the mental and physical development of children, as well as the development of their creativity and imagination. Toy companies meet the enormous need for inventive, safe, and high-performing toys of all shapes and sizes. From soft plushies to cars, dolls, and even huge construction toys, they offer it all and more. We hope that our list of the top 10 best toy brands in the world will assist you in making an informed decision without the need for extensive research.

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Anushree Trivedi
Anushree Trivedi
Anushree Trivedi is a 2nd-year chemical engineering undergraduate at HBTU, Kanpur. She is well- versed with content creation and have won various national level accommodates like On-Campus International Hult Prize Competition and emerged as the finalist in the Thermax 2020 challenge. She has also been awarded academic merit (top 0.1%) for the English language. She also serves as an Associate Head of E-Cell HBTU, Content Writer of Alumni Association, and Events Head of Robo Club HBTU.

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