What may seem to you as a mere piece of decorative item to adorn is way more than what meets the eye. It is centuries of craftsmanship, artistry, and legacy put together in one art piece. The effect of jewelry has been mesmerizing us regardless of gender ever since the kings ruled the world.
Moreover, there is a significant amount of emotional value attached to jewelry, unlike any other form of human consumption. For some, it may be a pompous display of wealth, but at the same time, it is also a deep reflection of one’s style.
This close affinity with the precious stones has resulted in an ever-growing demand in the market, which is upheld by the best jewelers in the world. They try to cater to the symbolic representation of wealth, love, and culture backed by brilliant handiwork. We will look at a few such brands and understand what makes them the best jewelry brands in the world and take a sneak peek into their legacy.
Criteria for Selecting Top Jewelry Brands
Purchasing from premium jewelry brands means that you have to spend a significant amount of money. So before going ahead with your investment, having a clear picture of what you are opting for saves you a lot of troubles of the future.
The sentiment attached to jewelry makes its purchase a precarious one that can make the entire event fall apart. So, having a roadmap to figure out the ideal brand should always be your first lookout.
- Design: If you pick out your style or the look you wish to adorn, that solves half of the problem. With the said look in mind, you can alter between the brands as per your price range. It is a way easier approach than shuffling through brands to find your design.
- Certification: Even though the big shots of the jewelry world have always been firm about their certifications, you must check them regardless. Since the authenticity or the precision of craftsmanship can only be assessed by an amateur eye with so.
- Review: As buyers, we have immense power over the brands owing to the real-time reviews. Getting to know beforehand what the product journey stores for you without the purchase is a blessing. So a quick glance of the reviews and making a decision accordingly is going to work in your favor only.
- Returns: A brand only stands the test of time with its after-sales service. There can be multiple valid situations where you might feel like not sticking with your purchase. So, a brand that offers easy return solutions paves the way for a quick investment from its consumers.
10 Best Jewelry Brands in the world
These premium brands have been loved by many since its inception. Their fame has now crossed the barriers of boundaries and intrigues jewelry lovers alike. A quick dive into their history and craftsmanship will help assess the reason behind the same very easily.
1. Tiffany and Co.
The name is synonymous with the old Hollywood charm and great classy pieces in intricate designs. The inception of the brand traces way back to the year 1837 in the hands of the jeweler Charles Lewis Tiffany. But it started pulling the crowd under the artistic brilliance of Louis Comfort Tiffany.
But Tiffany was not always known for selling jewelry and had even supplied flags and surgical equipment way back in 1845 in the United States. It was when Louis took over the throne that Tiffany started to explore its brilliance in the line of jewelry. His trademark style was glass, enamel, and opals which became the base of Tiffany’s designs.
But the reason this brand has its marketing empire is the promise of superior gemstones, personification of luxury, and exquisite craftsmanship. The iconic blue box is cherished both by celebrities and commoners alike. This combination of quality and access to the royal life in a piece of jewelry makes it one of the most iconic bands in the world.
Product Range
The Tiffany’s catalog is straight out of a dream with its unique and varied designs in Diamonds, Precious Metals, and Colored gemstones. Not only that, they are even known to source their raw materials for the sake of sustainability.
The Tiffany T Bracelet is its most iconic creation which resembles the letter T.
2. Harry Winston
One of the most iconic jewelers known to mankind, Harry Winston started his love affair with preciius stones ever since he was a kid. He is popularly known as the “King of Diamonds” and this journey began with Harry H. Winston Jewels in the year 1932.
But it is not only his legacy that makes people fall in love with the brand but also its precise craftsmanship and the intricate yet classy designs that take the cake. The imagination and the heritage of the brand can also be seen in its iconic timepieces.
This brand itself is the epitome of fine craftsmanship and sales class in its every collection. You will understand the justification of its unparalleled fame once you take a sneak peek at its amazing portfolio of diamonds and exceptional jewels.
Product Range
Even though precious watches sometimes take away the limelight from its diamond catalog, nothing can deter the fact that its portfolio is awstruckingly beautiful. It ranges from Engagement Rings, Rings, Necklaces and Pendants, Watches, and Fine Jewelry amongst others.
3. Cartier
You know a brand is going to be elite in its luxury and class when it is French. This luxury goods conglomerate specializes in leather goods, watches, sunglasses, and eyeglasses along with the entire cycle of selling jewelry. But it is not only known for its innovation in design and delicate details but has been the instigator of famous jewelry trends.
With its headquarters in Paris it has more than 200 stores in 125 countries. You can assess the brand value of the Carter name, by referring to the Vogue’s Most Valuable Brands list as 56th in 2020. Or by the fact that it was the royal jeweler and was called the “jeweler of kings and the king of jewelers” by King Edward VII.
This is another such brand where the son stepped into the father’s shoes to make the brand reach new heights. After Louis-François Cartier founded Cartier in Paris in 1847 it was his son and his grandsons who sealed the fate of Cartier forever. Infact Louis Cartier was the one who introduced Platinum to forge more intricate designs.
Product Range
The product catalog here is nothing less than a cinematic marvel owing to its designs and includes bracelets, rings, necklaces, and timepieces all in its timeless design.
The Love Bracelet is the brand’s most iconic design and one of its original creations.
4. Bvlgari
We as Indians know somewhat about the brand ever since Priyanka Chopra became the face of its iconic collection. However, like any other premium brand, it is more to what meets the eye. This timeless fashion house from Italy is known for its jewelry, watches, fragrances, accessories, and leather goods.
The brand name is a tribute to its founder Sotirios Voulgaris in the Latin alphabet. Starting its journey with iconic silver pieces the brand has now some of the greatest names backing it up.
You will find the touch of Art Déco in platinum and gold for its early designs. But it was in 1940 that the sunny shades of yellow gold and the sinuous coils of the Serpenti creations started seeing the light of day.
Product Range
This vibrantly colored brand along with its intriguing motifs has two kinds of designs. Firstly the High Jewelry mainly circles around the Roman heritage and natural elements with its impeccable artistry. The next one is what makes up for the Bvlgari name or the Iconic Collections with Serpenti, B.zero1, Divas Dream, and Parentesi as its flag bearer.
Bvlgari is synonymous with Serpenti or its snake motifs collection which includes flexible designs in rings, necklaces, and bracelets.
5. Buccellati
Very recent in its inception this Italian jewellery and watch company has the world swooning over it. The name of the company itself is poetic and witnesses the merger of two goldsmiths who were father and son. It was the year 2011, that saw the merger of the two luxury brands Mario Buccellati and Gianmaria Buccellati and there has been looking back ever since.
Mainly known as silversmiths, the brand now is a testament to timeless craftsmanship and artistry. If you are looking for a brand that uses art to express its design in its collection, this is the one for you. It is known to cater to the timeless aesthetic and evokes the craftsmanship of the marvels of the past.
Product Range
You will find a lot or mostly the inspiration of the Middle Ages or the Renaissance in its collections. The style of the brand is defined by stones, and precious metals, laced in gold. It is a perfect example of how Italian craftsmanship can do wonders.
The cuff bracelet is what the world knows Buccellati with.
6. Van Cleef & Arpels
If you think flowers, animals, and fairies are not synonymous with luxury, you will be in for a surprise with this brand. This French luxury jewelry company was established by Alfred Vanthale in the year 1896.
They have many accolades to their name, including being the first jewelers to open boutiques in Japan and China.
In fact, they were also entrusted with the duty of making the crown for the Queen in Egypt during the 1930s. What makes this brand a top-notch investment is its commitment to elegance. Moreover, it’s constantly catering to the Royal taste, and still being evident in contemporary times.
Not only that, it’s a reputation for exceptional quality. Does all the promotional work for Van Cleef & Arpels.
Product Range
You can find a diverse range of timeless pieces, it has necklaces and pendants, bracelets, rings, earrings, clips, cufflinks, and watches. The distinctive Flora and Fauna collection is also something to look out for.
Its Alhambra collection or the four clover leaf design is its most popular collection.
7. Graff
Hailing from the royal land of Britain, Graff is based in London and was founded by Lawrence Graff in 1960. It has an age-old connection with royalty and has even received the Queen’s award for industry and export. Mainly known for its Kimberly Process sourcing, it is a sustainable brand that discourages the use of human labor for the procurement of diamonds.
You might know this brand from its Peacock Brooch or claim of making the most expensive watch in the world. But apart from the technicalities aside, it has a loyal fan base all over the world because of its magical and royal designs.
However, the success of Graff lies in the fact that it enables a feeling of luxury while adorning its collection for more than half a decade. A brand like Graff boasts about designs that have a personality of their own rather than only being limited to the constraints of just-style.
Product Range
You will find an entire collection of rings, earrings, bracelets, cufflinks, breeches, necklaces, pendants star earrings along with its timeless watches in the brand.
The products are exclusively manufactured in the US and Europe and are known for their quality cut diamonds.
People identify Graff with its iconic animal and bird brooch series.
8. Bhima Jewellers
You will be able to understand the impact of this premium brand. When you realize it is considered as one of the six firms that control India’s Gold. Tracing its origin way back in 1925, it currently has 116 jewelry shops. India has always been exceptionally reliant on its local jewelers but Bhima changed that trajectory forever.
They were the first ones to introduce, readymade jewelry under the guided leadership of the founder, Bhima Bhattar. You will find a varied mix of India’s vibrant nationalities in its collections. What works for this brand is its brilliant craftsmanship backed by unique and intricate designs. The season artisans for this brand have always been priced possessions, and you will see it in their antique collection too.
Product Range
The reason it is a top-rated jeweler in India is because of the diversity in its product range. It offers stunning heavyweight designs from Bengal, vibrant-colored stone pieces from Nellore, and traditional styles from Kerala and Tamil Nadu. Additionally, you’ll find exquisite Karwar stone-studded jewelry, along with elegant diamond, platinum, and silver options.
The brand is known for its tagline “Pure As Love” in India.
9. Tanishq
Tanishq is the epitome of Indian craftsmanship and artistry and slowly paving its way for global domination. It was established in the year 1994 and currently has 410 retail stores across more than 240 cities in India, UAE, the US, Singapore, and Qatar.
This first jewelry retail chain in India was first conceived to solve the country’s exchange crisis. It was only focused on exports to the European and American markets and shifted its focus later to the domestic market and there was no looking back since then. Birthed by the house of Titan, the reason Tanishq stands out is due to its relentless pursuit of the finest design and craftsmanship.
India has never shied away from a pompous show of its jewels, nor it is ever willing to give away its rich heritage of jewelry making. Tanishq as a brand encashed these two intense factors and captivated its consumers ever since.
Product Range
Tanishq is known for its superior craftsmanship which is evident in its collection of gold, diamond, rings, earrings, and many more such options. It has a dedicated section for wedding glitter and daily wear necessities too. Infact its contemporary jewelry acted as a precedent to the other brands in the country.
It became the number one go-to brand in India by focusing tirelessly on the 22-karat gold.
10. Joyalukkas
Another brand that is rocking the Indian market trend these days when it comes to jewelry is Joyalukkas. The brand is a living testimony of how bit of courage can do wonders for your business. Established by Alukka Joseph Varghese in the land of Thrissur in Kerala saw its fame skyrocket when Joy Alukkas decided to go global.
It is one of the largest privately owned jewelry brands in the world. But its merit does not lie in its logistics or ownership but in its craftsmanship. With a legacy of more than 40 years, its designs have a variety with a touch of minimalism.
The concept of associating gold with the divine and reflecting it with this design is the main reason why this brand is loved by all. But it would be unfair to say they are limited to the traditional concept of jewelry and also have a fine blend of the contemporary aesthetic.
Product Range
You can find impressive collections of gold, diamond, platinum stones, gemstones, and silver in varied price ranges. The reason it has more than 11 million customers now, lies in the fact that it tries to cater to multiple customer bases rather than being limited to one.
The Veda collection by the brand is one of its iconic creations and is known for its aggressive, detailing and research.
Buying Tips for Jewelry In The World
- If you are crossing international borders to get yourself a piece of jewelry, make sure that you know the constraints of your budget. There are lots of extra charges and other hidden taxes that might come into play, so it is wiser to be well-researched and prepared.
- The ring sizes vary as per the country and knowing the metrics of the country from where you are to invest is a non-negotiable.
- If you are opting for an international brand that is not on the fingerprint of a jewelry novice, make sure you read the online reviews before any commitment.
- The thing about buying jewelry is you have to do intensive research to know about the gemstones, their value, and many such intricate details in order to invest. An educated purchase is never going to go wrong and in fact, aid you throughout the journey.
Lastly, the warranty and after-sales services of the brand should be your topmost concern, so that you stay wary of any future predicaments.
Conclusion
It is a privilege that we do not always acknowledge to be able to adorn designs that have been the testament of time. Moreover, being able to access the work of the finest craftsmanship on the planet is something to be cherished always.
The biggest brands of the world are backed by some ethereal artists and a legacy of centuries that they are carrying forward. Even if you are not going for a purchase anytime soon, it is always great to educate ourselves about their marvel.
It is the simple fact that his never-fading popularity of jewelry along with consumerism has made sure we have some of the best brands at our disposal. But not any random brand, but the ones who boast about their royal heritage and decades of skilled craftsmanship.
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Frequently Asked Questions:
1. What makes these jewelry brands popular in the world?
The reasons behind the popularity of a jewelry brand are many. The quality design and the finest craftsmanship backed by enigmatic style are one of the main reasons for their popularity. Along with that, the legacy of the brand is backed by celebrity endorsements and strong customer support, which forwards the cause.
2. How can I ensure the quality and authenticity of jewelry?
You can do a few checks that will ensure the authenticity of your jewelry for you. The first one is to check for hallmarks which establishes the purity of the metal. Secondly, a gemstone certificate and a craftsman certificate is other ways to know if the brand’s authenticity is believable or not.
3. What is the price range for branded jewelry in the world?
The current price range of branded jewelry in the world is around an average of $1,500 for mid-tier and the starting line of luxury brands.
4. Are there any traditional jewelry brands in the world?
There are multiple brands that are still selling the traditional art of jewelry packed in exclusive designs. Some such names includes the likes of Tiffany & Co, Sabyasachi, The Bulgar, and many others.
5. Which jewelry brands are popular for wedding collections?
No wedding, especially an Indian one is complete without the pompous show of the jewellery. There are some brands like Tanishq, Malabar Gold and Diamonds, Cartier among many others that cater to this need.
6. Do these jewelry brands offer certification for purity?
Each premium brand you see, especially the ones in India offers a certification of purity. Since it is a mandate right now in India to sell gold with the BIS Standard Mark.
7. Which country is best to buy gold?
The country best suited for your demand for gold is Dubai.
8. Why is Malabar gold cheap?
Malabar’s fair pricing policy ensures it can maintain a uniform price all over the country, enabling room for transparency and cheaper gold rates.
