Tuesday, December 6, 2022

10 Best Pen Brands in India from Top Pen Manufacturers

Your search for the best pen brands in India ends with Duniakagyan. Keep reading, as we take you on a whirlwind tour of all things pen, from types and uses to the top brands.

Even in the digital age, good handwriting is an advantage for students and professionals alike. It attracts attention and good grades, while also boosting self-esteem, and promoting better writing and fluent reading skills. A growing body of studies even links it to reduced dyslexic tendencies.

In times when everything has gone digital, students still have to write exams to achieve a degree. Irrespective of the content quality, the examiner will not be able to read illegible writing. And, as a student, you know how devastating it can be for your grades. Studies show that students with poor handwriting are more likely to lose interest in academics and miss out on learning opportunities.

From day-to-day activities like taking meeting notes and filling out application forms to specialized tasks like technical drawings and calligraphy, writing continues to be a part of our adult lives. Need we say, speedier and impressive handwriting always helps, personally and professionally? While the importance of good handwriting cannot be undermined, it all boils down to the quality of your pen.

Pens Defined

As you must be aware, pens are writing tools. The type, shape, and characteristic might vary but the prime purpose remains the same, to write or draw, typically on paper or other surfaces. The modern pens are successors of reed pens that were used to put words down on papyrus scrolls in ancient Egypt. The reed pens gave way to bamboo pens that were later replaced by metal pens.

Even though the keyboard input method has become the norm for writing, pens continue to retain their utility and appeal. Be it the man on the street or a business tycoon, everyone uses it in their day-to-day lives. Kids can find a hundred uses of a pen – creating chopsticks, crossbows, bike locks, tesla coils, and whatnot. And, for some grown-ups, it’s a status symbol and a worthy keepsake.

10 Best Pen Brands in India 2022

Not all pen brands are created equal. Some offer better quality, variety, and prices than the rest. Read on, as we list the top 10 pen brands in India to help you choose your writing companion wisely.

Brands Owned by Online availability
Cello Pens CelloIndia Flipkart Flipkart.com
Reynolds  Reynolds India Flipkart.com, Amazon.in
Parker Pens Parker Pens, USA Flipkart.com, Amazon.in
Waterman Pens Waterman Pens, France Flipkart.com
Sheaffer Pen Sheaffer USA Flipkart.com, Amazon.in
Mont Blanc Pen Mont Blanc, Germany Flipkart.com, Tatacliq.com
A.T. Cross Pen A.T. Cross, USA Amazon.in
Shanghai Hero Pen Shanghai Hero, China Flipkart.com, Amazon.in
Luxor Pen Luxor Pens, India Flipkart.com, Amazon.in
Camlin Kokuyo Camlin, Japan & India Amazon.in, Flipkart.com


CELLO PENSSelling 5 million pens a day across 80+ countries, Cello has the numbers to claim the top spot on the list. The brand burst onto the scene in 1995 with a vast selection of classic ball pens featuring superior tips and inks sourced from Germany. Despite the  superior quality, they were affordable, which made them a rage among users, especially students. The company built on the initial success to emerge as a full-blown stationery brand with a global footing and a dedicated customer base. 


With a focus on innovation, Cello continues to spend generously on research and development to develop new technologies and ink flow systems that elevate the writing experience. Over the years, the brand has extended its product portfolio and developed a thriving distribution network to make products accessible in every nook and cranny across India. After the merger with BIC in 2015, Cello went international, exporting to North America, Europe, Africa, Middle East, and Asia.


Incorporated in 1995, Cello Pens is a vision of the Rathod family. It remained afamily-runn business until the world’s second largest stationary brand, BIC, bought 100% stakes in 2015. The change in ownership not only gave the company a new name, “BIC Cello (India),” but also helped it emerge as a global player. BIC is a French brand associated with stationery, shaver, and promotional items.

Product Portfolio:

As one of India’s best pen brands, Cello produces a stunning variety of ballpoint pens, gel pens, and fountain pens with prices ranging from INR 5 to INR 472. The brand also covers permanent markers, white board markers, color markers, mechanical pencils, and other stationery categories.  

Top Options:
  • Techno Tip: With a fine grip and lightweight, it’s ideal for exams where speed & accuracy matters.
  • Butterflow: Its metallic design and superior ink make it a great option for students and professionals alike.
Company Details: 
  • Contact Number: 1800 22 2608 (toll-free)
  • Email: cello.marketing@bicworld.com
  • Website: https://www.cellowriting.com/
  • Address: C-1/702, G-1/701, G-2/702, 7th Floor, Lotus Corporate Park, W.E. Highway, Goregaon (East), Mumbai – 400 063, (INDIA)


REYNOLDS PENSReynolds debuted in India in the 80s and went on to become one of the most iconic pen brands in India. This USA-based pen brand offers over 50 products across 1500 cities through an 1800-strong distribution network. We all love Reynolds pens for their inventive tips and fluid ink technology for a smooth and speedy writing experience. Starting from as low as INR 5, they are affordable as well. 

For Reynolds, it all began in a small pen outlet in New York on Oct 29, 1945 with the launch of 045 writing pen. It was a ball point, way ahead of its time. Over 5,000 buyers flocked to buy it on day one, causing mayhem and forcing authorities to dispatch 50 NYPD officers to take stock of the situation. The brand derives its name from Milton Reynolds, the first to commercially introduce ball pens.

Reynolds’ popularity was restricted to adult users initially until a blend of aggressive marketing and clever promotions changed it all. It roped in Sachin Tendulkar as a brand ambassador in 2006, which was unprecedented for a pen brand back then. The association lasted for 9 years, helping it tap into the kids’ market. Soon, the brand captured 18% of the Indian pen market, and the growth continues.


The pen brand is one of 100+ brands owned by Newell Brands. The Atlanta based consumer product company has operations in 200+ countries across 5 continents with 31,000+ workforce and millions of smiling customers. Newell has a strong presence in Home Appliances, Outdoor Recreation, Baby, Fragrance, Commercial, and Writing industries. Notable brands include Yankee, Coleman, and Expo.

Product Portfolio: 

The brand brings forth an extensive range of writing systems to support every need and budget. Ball Pens, Gel Pens, Roller Pens, Fountain Pens, and Correction Pens, you name it. Other than pens, the stationary brand also offers Pencils, Markers, Glue Sticks, and geometry boxes.

Price Range:

INR 5 to INR 750.

Company Details: 
  • Contact Number: 0008 0005 04348
  • Email: consumer@reynolds-pens.com
  • Website: https://www.reynolds-pens.com/
  • Address: 204, B Wing, Universal Business Park, Off Chandivali Farm Road, Andheri East-400072



For over 130 years, Parker has been delighting pen enthusiasts with fine craftsmanship, stunning variety, and unparalleled performance. It’s a luxury brand and a status symbol used by influential people, including US Presidents for work and gifting. It burst on to the scene in 1892 when founder, George Safford Parker, a telegraph trainer decided to pursue his passion. His pens struck a chord with the buyers, making Parker the world’s most sold pen brand before the advent of ball points.


Parker has led several innovations in writing systems to stay ahead of the competition. The brand came up with “Lucky Curve Ink Feed System” in 1894, which cut down on ink wastage by redirecting it to the ink tank. In later years too, Parker kept its innovative spirit going with “The 5th Technology” (a set of ergonomic writing systems), “Quink” (quick drying ink to do away with blotting hassles), and “Liquid Lead pencil” (a pencil mimicking pens in writing quality). How’s that for innovation?

Indian Market: 

Introduced by Luxor Group, Parker made forays into the Indian pen market in 1996. It catered to upper middle class and the elites who were missing a luxury brand of Parker’s stature until then. They took an instant liking for these perfectly crafted, great looking premium pens, helping Parker establish itself as the leading pen brand in India in the luxury segment. As the romance doesn’t seem to die down, Parker continues to be the best personal and corporate gifting option.


Parker’s ownership has changed hands over the years. The founder sold a percentage of the stakes to W. F. Palmer in 1891 for an investment of $1,000. Come 1993, Gillette acquired the company and sold it to Newell Brands in 2000. With the change in ownership, the headquarters also shifted, from Newhaven, England to Nantes, France in 2009. Soon, the Wisconsin manufacturing unit was shut down. As of now, Newell Brands and Polyhedron Holdings have majority stakes in Parker.

Product Portfolio: 

Parker spoils you for choice with a vast selection of fountain pens, rollerballs, ballpoint pens, and more. Ink bottles, ink cartridges, and refills are also available.

Models  Category 
Reflex, Facet, Executive, Esprit, Frontier, Urban, IM, Vector, Jotter Ball Pens
Premier, Sonnet, Facet, Esprit, Duofold, Urban, Vector IM Fountain Pens
Ingenuity, IM, Sonnet, Urban 5th Technology
Quink, 5th Mode  Inks & Refills 
Price Range:

The cost is slightly higher than the normal pen brands, ranging between INR 350 and INR 54,000.

Company Details: 
  • Contact Number: 099995 03210
  • Website: https://www.parkerpen.com/
  • Address: 82 east floor, above SBI InTouch, Daryaganj, New Delhi, Delhi 110002



Make way for Waterman, a pen brand that has consistently redefined the art of writing through innovation. The history dates back to 1883 when Lewis Edson Waterman failed to seal a deal due to a fountain pen malfunction. He came up with the ‘Three Fissure Feed’ technology and the ‘Ideal Pen Company,’ which was later renamed as ‘LE Waterman Company’ in 1888. The company went on to unleash ‘The Regular,’ the most trustworthy fountain pen the world had ever seen until 1899.


It’s first innovation, Three Fissure Feed system was an ink saver, restricting ink emission when the pen was not in use. As the brand introduced pen clip in 1905, pens could be held horizontally in the pockets. In 1908, it unleashed, ‘Safety,’ a pen featuring a retractable-nib. Other innovations include ‘ink supply system via lever,’ ‘ink cartridge in glass,’ ‘plastic pen cartridge,’ and more.


The fledgling business actually took after the founder, LE Waterman departed from the scene and his nephew Frank D. Waterman took over the reins in 1901. The ownership remained in the Waterman family until BIC acquired it in 1958 only to dispose it of to Gillette in 1987. Newell Brands bought the majority stakes in Watermark in 1993, alongside Parker, and continues to own both brands till date.

Indian Market: 

Waterman was late to enter the Indian market, only in 2003 through Luxor Brand. However, it quickly carved a niche for itself and earned the loyalty of Indians who appreciated quality. It’s hard not to fall in love with the excellent craftsmanship, luxurious designs, and superlative performance of Waterman pens. Today, Waterman writing instruments symbolize success and achievement.

Product Range:  

Whether you are looking for fountain pens, rollerballs or ballpoint pens, Waterman have you covered. An equally impressive variety of ball point and rollerball refills, ink cartridges, inkpots is also readily available. The color choices in ink are also vast, from black, blue and red to green, brown and purple.

Price Points: 
  • INR 1000 to 11,500
Top Picks: 
  • Exception, Carene, Expert, Hemisphere, Embleme, Allure
Company Details: 
  • Contact Number:
  • Website:
  • Address:



Sheaffer pens are popular as one of the best quality pen brands that offer a great grip, which helps in better handwriting. These pens from one of India’s best pen brands are designed for aesthetics and performance. Also, these pens are long-lasting. You can continue to write pages upon pages without any outflow of ink. With a price range of INR 210 to INR 52,000, the brand caters to all budgets.



This German pen company was established way back in 1906, and since then, has remained popular across the world as one of the most exclusive pen brands. It is known to be one of the world’s highest-selling pen brands. Over the years, Mont Blanc has emerged as one of the best pen brands in India in the luxury segment. The brand designs manufacture and markets luxury writing instruments that stand apart for the eye-appeal and writing experience they deliver. It is a bit costlier, with a price range of INR 21,000 to INR 2,52,000.



Established in 1846 in America, AT Cross is one of the oldest and leading luxury pen brands in the world. Over the years, it has found takers aplenty in India as well as become known as the best pen brand. The company is known for its iconic, high-quality pens that look good, perform well, and last a long time. It has a price range of INR 1,000 to INR 22,000.

If you are asked a question about which pen is best for handwriting, you can definitely say AT cross.



As the name suggests, Shanghai Hero has been a Chinese pen brand since 1931. The company, now, has established itself as one of the best pen brands in India. Shanghai Hero Pens is known to produce chic fountain pens that are cherished by all. It has a price range of INR 650 to INR 5700.



When thoughts turn to the best pen brands in India, Luxor automatically comes to the mind. As kids growing up in the 80s, 90s and 00s, we all have used a Luxor product at least once. It’s that popular. The brand is a vision of Mr. D K Jain, a Delhi-based entrepreneur who decided to give India it’s own pen brand in 1963. Since then, the brand has been providing high quality yet reasonably-priced writing instruments and other stationery products for students and professionals alike.


With a focus on quality, Luxor gradually made inroad into the national & global markets. As of now, Luxor accounts for 10% of the export market share with exports to 95 countries, including Europe, USA, Australia, UAE and beyond. It operates 8 state of the art facilities that dedicatedly roll out an extensive variety of stationery items in line with international quality standards.

Over the years, Luxor has introduced some of the legendry pen brands (Parker, Waterman & Pilot), and ventured into other industries as well, including retail, hospitality, real estate, fiber optics, Nano technology, tablets & digital office products. Guess what? It’s one among the 101 Indian Super Brands and a proud recipient of the “Best Exporter Award” for twelve years on the trot.

Product Portfolio:

Luxor offers an extensive variety of general-purpose and specialized writing systems. These include fountain pens, rollerball pens, ballpoints, gel pens, felt tip pens, calligraphy pens, and antimicrobial pens. Notebooks for students and offices, markers and highlighters, alongside dough, sketch pens, activity sets, and accessories like inkpots, cartridges, and refills are also provided.

Price Points: 
  • INR 50 to INR 540
Company Details: 
  • Contact Number: +91 11-43117311
  • Email: ecom@luxoroffice.com
  • Website: https://luxor.in/
  • Address: A-40,Hosiery Complex, Phase-|| Extention, Noida-201305, District Gautam Budh Nagar (U.P.)



Many generations of Indians have grown up using and admiring Camlin. Rather, the mere mention of Camlin brings back memories of simpler times for an average India. Erstwhile Dandekar & Co. Camlin Ltd, the company has been operational since 1931, rolling out a whole range of stationery products for students, professionals and craft enthusiasts. Features may vary from model to model, but we generally associate Camlin pens with a frim grip, effortless writing, and absolute value for money.

Business Growth: 

Founded by DP Dandekar and GP Dandekar in Mumbai, Camlin was the top selling pen brand in India before the advent of second generation Indian brands. Initially, it manufactured and marketed ink powders and tablets and gradually shifted to fountain pen inks, pens, and more. On the last count, Camlin had a 2000-strong product portfolio covering virtually all stationery categories.

With the incorporation of Camlin International in the 90s, the company went global, exporting to Africa, Australia, Europe, and South Asia. The company also collaborated with Graphics UK and Colart Fine Art to introduce Newton and Winsor product lines in Europe and beyond. In the mid 90s, Camlin ventured into industries like pharmaceuticals and adhesives through strategic partnerships.


Camlin became a public-limited company in 1948 but the ownership remained with the Dandekar family. Come 2012, Kokuyo Co. Ltd. acquired the majority stakes (50.74%) a staggering ₹366 crores. The acquisition worked well for both parties involved, as the Japanese writing instrument brand got a foothold in the lucrative Indian pen market and Camlin received access to global markets.

Product Portfolio:

No Indian pen brand can rival Camlin when it comes to variety. The product categories include Paints, Drawing Materials, Mediums, Canvases, Brushes, Painting Kits, Hobby, Kids, and more. 

Category Products 
Pens Ballpoints, Rollerballs, Fountain Pens, Markers, Brush Pens, Correction Pens, Highlighters
Pencils Generic pencils, Mechanical pencils, Colored Pencils  
Art & Craft  Charcoals, Modelling Clay, Crayons, Oil Pastels, Oil & Acrylic Paints, Watercolors, Acrylic Spray, Canvas
Office Stationery Rulers, Erasers, Glue, Scissors, Notebooks, Drawing Books
Price Range:
  • INR 10 to INR 600
Company Details: 
  • Contact Number: +91-22-66557000
  • Email: support@kokuyocamlin.com
  • Website: https://www.kokuyocamlin.com/
  • Address: Hilton House,, 48/2, Central Road, M.I.D.C., Mumbai, Maharashtra

Finding it hard to choose the right pen type to suit your requirements and expectations? Let us discuss the various types of options you can choose from.

Types of Pens in Use

Undergoing several iterations and modifications, pens have come of age. History credits the ancient Egypt and the Pharaohs for inventing the first pen way back in 3000 BC. In the past, they used quill pens to document and relay information. There have been various variations in the kinds of pens over the period, and the majority of these have been well-received by the public for writing purposes. The different types of pens can be highlighted as follows:

1. Quill pen

Quill penA quill pen is a writing instrument created from a huge bird’s wing feather that employs ink to leave traces on any writing board, sheet, or surface. The feather’s tip is polished so that it may be used for handwriting. The hollow stem of the feather retains the ink, which drips off the tip by capillary action.

Quills were created from the feathers of various birds, but the top ones came from the goose, turkey, and swan feathers. These pens first emerged in the writing industry between the 6th and the 19th centuries and were the most essential and ubiquitous writing equipment back then.

2. Dip pen

Dip penA dip pen is a writing utensil with two parts: a metal tip called the nib and a shaft that retains the nib. Metal nibs were originally made of bronze and copper, but are these days made of steel. It has a gap that directs ink from a vent aperture to the sheet and operates through a mix of gravitational force and capillary action. Plastics, metals, glass, and even bones can be used to make the handle.

Dip pens are used for scribbling and drawings and do not have their own ink reserve. So, you can only use them after dipping them in an ink container. The dip pen first appeared in the 19th century and instantly became popular among the masses.

3. Fountain Pen

Fountain PenGiven the excitement and ubiquity of ink pens in India, pen manufacturers devised the concept of a fountain pen. In every way, these pens were superior to basic quill and dip pens. It would be fair to argue that fountain pens elevated the conception of ink pens to a new level.

These pens were created with ink storage in mind. These pens contain a nib that uses the concept of an ink reservoir to store ink. The first operational model of this pen was launched in the market in the nineteenth century. These pens are still popular in the market and are considered classic pens. One of the most popular fountain pen brands in India is Camlin.

4. Ballpoint Pen

Ballpoint PenA ballpoint pen, as the name implies, has a ball at its tip that revolves when moved across the sheet, leaving behind ink from the pen’s barrel. The ball at the tip can be of varying diameters and constructed of copper, steel, or tungsten carbide. It is now the most commonly used writing device and has transformed the way people write.

In 1938, this new and improved type of pen was introduced, and quickly gained popularity. The ballpoint pen’s ink dries on coming in contact with the page immediately. These pens are available in both high-priced and low-priced varieties. There are many popular and branded ballpoint pen brands available in India.

5. Rollerball Pen

Rollerball PenRollerball pens are identical to ballpoint pens, but they use liquefied gel to write. Because the rollerball pen has soft points, it provides a faster and smoother writing experience. The casing of these pens is light, which contributes to their success. These pens are particularly popular among males since they complement their personalities while also making an impression on the other person.

Water-based ink dries faster and hence does not leave a smear on the sheet. These pens were developed to provide the comfort of a ballpoint pen in a sharper and more user-friendly body design. It is simple and pleasant for kids to hold these pens and utilize them for writing and expressing themselves.

6. Felt-Tip Pen

Felt-Tip PenA felt pen with porous ends is also known as a marker. The ink of the individual markers is determined by the functioning of each marker. There are numerous types of felt pens available in the writing industry, each with its own set of advantages and disadvantages. These pens were created in such a way that they may be used as sketching pens for children as well as to write on whiteboards.

These brightly colored pens are also ideal for gifting, especially to kids. The slimmest tip pens are most typically used for writing, drafting, and drawing. On the whiteboards, the markers with the broadest tips are employed.

7. Gel Pen

Gel PenSince their introduction, gel pens have dominated the industry and the spirits of users. These pens are most popular among school-going children since they provide the best writing combined with the necessary speed and smoothness. These pens are built in such a way that they can use both inks based on oil and water.

You can also purchase gel pens in a variety of colors. With the passage of time, there is currently a plethora of small gel pens that are popular among writers. The most frequently used gel pens include blue, black, red, and green pens, and so on. These pens are frequently used in the workplace and in educational institutions since they provide maximum ease and comfort. Plus, they are easy on the pocket.

8. Space Pen

Space PenA space pen is a sort of ballpoint pen that has been built with the great ability to alter and enhance the current ballpoint pen. These pens contain a pressurized chamber for optimum ink usage. They are premium pens and are used as luxury gifts.

The most appealing feature of this pen is its ability to write at any inclination and in the absence of gravity. Furthermore, in order to improve this pen, it has been built in such a way that it may be used for writing purposes even when submerged in water.


A pen is more than just a writing tool. It’s, rather, the best friend of students, helping self-expression, whether it be during an exam, in a classroom, on a board, in a notepad, or everywhere. And these are the best pen manufacturers in India that would let your thoughts flow. Please let us know which one you would select or give as a gift. Have fun writing!

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Question: Who invented the ballpoint pen?

Answer: An American industrialist, Milton Reynolds, developed the ballpoint pen in 1947. However, it wasn’t until 1962 that an entrepreneur, Dhirajlal Mohanlal Joshi, received clearance to manufacture ballpoint pen inks in India.

Question: What is the most expensive pen available in India?

Answer: Mont Blanc’s Great Characters Walt Disney Limited Edition 1901 Black Rollerball Pen is available at INR 2,55,400. This pen is amongst the costliest pens available.

Question: What are the uses of the pen?

Answer: A pen is a writing device that uses ink to write or draw on a surface, paper, or any pen-friendly material.

Question: How many kilometers can a pen write?

Answer: Each pen carries sufficient ink to write a 4 km to 5 km long solid line.

Question: Can pens be recycled in India?

Answer: When we talk of plastic pollution, we immediately think of bottles and bags made of plastics. We are aware of those things, yet we often ignore the real monsters — ball-point pens and plastic pens. These pens cannot be recycled since it is difficult to separate the metal tip and ink from each other.

Rohit Kumar
Rohit Kumar
Passionate about content quality and attention to detail, Rohit has penned over 15,000 copies for some of the leading online and offline publications in his eight-year career. Currently heading the content team at Dunia Ka Gyan, he believes in team spirit, ingenuity, and reader satisfaction.

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